Key Responsibilities

Marketing Material

• Work with in-house teams, resources to collate base data across a wide variety of subjects
• Create content themes and ideas
• Understand business and market drivers in depth to have a functional understanding of its nuances
• Translate data and insights into powerful marketing collateral – mainly in the form of brochures, capability statements and dynamic web content (eg. blogs, social media posts)
• Participate in the process of brainstorming to develop ideas for creative marketing campaigns
• Map competitor content strategies and ensure that Cityinfo content emerges as best-in-class

• Take ownership of a defined research calendar and ensure adherence to this calendar
• Create methodologies and structures for data collection, interact with in-house resources to collect raw and analysed data
• Draft research reports – long, short formats
• Create synopsis and social media content to support research material popularity building

• Support sales teams in the development of high-impact proposals
• Support sales teams in the creation of presentations
• Work with sales and business development teams to address ad-hoc collateral requests (eg. case studies) to support various stages of prospect and client engagement

Educational Background

• Educational background in English in general and Communicative English in particular
• 1-3 years of experience in a content writing role – encompassing short-form and long-form content
• Basic understanding of business and commercial trends with regard to language and content treatment
• Strong expertise in the Microsoft Office suite – including MS Word and MS Powerpoint
• Ability and proven experience in coordinating with design and web development resources
• Working knowledge of blogging platforms and social media from a corporate communications perspective
• Well-organized and detail oriented
• Deadline orientation
• Demonstrable desire to rapidly build functional knowledge of a sector and its communication requirements